Elizabeth Kraus

Elizabeth Kraus is the Director of Content for Veracity Insurance, strategizing and facilitating copy created for Pet Care Insurance as well as its sister sites: Food Liability Insurance Program (FLIP), Insure Bodyworks (BBI), Artists and Crafters Insurance (ACT), Full Frame Insurance (FFI), and Insurance Canopy. Her experience includes decades of copywriting and editing for a variety of business-to-business audiences, here are just a few:

• Marketing guides, books, and articles for startups and small businesses
• Wholesale and distribution
• Business finance
• Trucking and transportation
• Consultants
• Education
• New home construction
• Real estate

Before working at Veracity, she created content for a wide variety of business-to-business clients and industries, founded and ran her own agency, and leveraged her love of branding to help startups and small businesses grow.

Other places Elizabeth has produced content over the years include Fit Small Business, The Marketing Desks, DB Squared, Soundbuilt Homes, Salon Services & Supplies, and freelance work through Contently, Kabbage, and Skyword. In addition, she has published marketing books and calendars for salons, restaurants, and small businesses, and contributed to publications like the Stylist Newspaper.

Outside of putting as many words as possible on paper and online, Elizabeth enjoys spending time with her spouse, children, and grandchildren. Other favorite pastimes include reading, good road trips, and spending time on the soft, sandy (albeit not the warmest!) beaches of western Washington.