You appreciate a little flair — a perfectly rounded pom-pom, a sleek outline trim, and even a good de-shed with an HV dryer fill you with professional satisfaction.
But when it comes to designing a website for your grooming business? Woof.
You’re already an artist with a pair of shears, so we bet you’ve got a better eye for website design than you think.
Creating a professional site that brings in customers and keeps them coming back isn’t about bells and whistles. The best pet grooming websites create a simple and functional design that represents the brand’s services, values, and personality. And we’re going to share five of our favorite dog groomer website designs to prove it.
What Should My Website Include?
Every pet grooming website needs to nail the basics to be useful to customers. We’ll use our own Pet Grooming Insurance page at Pet Care Insurance (PCI) to define and explain the common features every grooming website should include.
- Hero: The hero is an eye-catching panel at the top of a page. Its job is to grab visitors’ attention (usually with an image, animation, or video), point them to the purpose of the page, and give them a chance to book your services.
- Heading: This extra-large text organizes your site by declaring the purpose of a page or section. Since the heading announces Pet Grooming Insurance, that’s the information you expect to find as you read on.
- Menu: A list of page categories on your website that makes getting around easier for site visitors. A menu along the top of PCI’s site with drop-down menus helps site visitors find their most-searched-for facts quickly.
- Contact Info: Make getting in touch with you easy by prominently listing contact info like a phone number, email address, contact form, or social media links. Site visitors can see PCI’s phone number right at the top of each page.
- Business Logo: It’s common practice to put your business logo at the top of your pages as a clickable link that sends visitors back to the homepage. This both reminds site visitors of your business name and makes navigating easy.
- Call to Action (CTA) buttons: CTA buttons direct customers to take an action (for example, book an appointment or see prices. Ours says Buy My Policy). When clicked, the button redirects to a page where customers can complete that action.
- Trust Signals and Social Proof: Testimonials, reviews, star ratings, and stats inspire trust in your grooming skills and prove that you’re the right choice. Putting trust signals, like our Google stars and business stats, high on the page or near CTA buttons gives visitors a reason to trust you before they make a decision.
- Subheadings: You need more than just a main heading to organize your page. Subheadings divide your pages into sections, which makes skimming to find vital info a breeze.
- Service Details: Underneath your subheadings, describe and explain the services you provide and why someone might want them. Visual explanations make information even easier to absorb. Notice how we split our offerings into four categories and represent them with playful icons.
If you’re thinking “but how could I make that?” — we have good news for you. Popular apps like Wix’s website builder, and visual platforms like Canva’s graphic design tools provide pet grooming website templates that do a lot of the work for you. All you need is a little inspiration to get you started.
Ready to unleash your creativity? We’ve got you covered with examples from the best pet grooming websites on how to create a drool-worthy design for your business site.
5 Tips from Best-in-Show Pet Grooming Website Design
Meet Sarah, a professional designer and PCI’s resident web design whisperer.
As we stroll through five of our favorite dog grooming websites, Sarah will share insights into why they work and how you can use these principles to give your pet business website a pawe-some makeover.
Tip 1: Explain Your Services Like Now You’re Clean
Why It’s Pick of the Litter
- An innovative concept, clearly explained.
- CTA buttons and clearly labeled prices turn site visitors into customers.
- Real customer photos deliver real engagement.
New York-based groomer Now You’re Clean combines a novel idea (a self-service car wash, but for dogs) with grooming, event hosting, and a pet supply shop. That’s a lot going on!
Even so, its services are crystal clear thanks to a well-organized homepage and navigation menu, plus photos of dogs in their real facility going through the self-wash process.
How They Did It
Now You’re Clean divides its offerings into three service categories, each with differently priced packages. Drop-down menus on the homepage link to dedicated pages for each service with more details under Learn More. But the basic package description, price, and easy-to-spot Purchase buttons give pet parents all they need to buy right here.
Quick access to your main pages also prevents potential customers from wandering aimlessly around your site, looking for info. Here, a simple top menu bar follows as you scroll to keep all the main pages (and the Book Now button) in constant sight.
Now You’re Clean (above) uses photos of their real furry customers, employees, and facility to show pet parents what to expect from a self-service wash and help them picture themselves using this feature.
Tips From a Designer
Sarah, our resident web designer at PCI, loves the clear information hierarchy and navigation of the site. But what really stood out to her was the easy-to-spot CTA buttons and the feeling that the photos were authentic user-generated content — real facilities, real employees, real pups.
Did you know? User-Generated Content (or UGC) is content like photos and videos of your business created by your customers or employees rather than a slick stock photo service.
Make Your CTAs Pop
“Easy access to CTAs that explore service packages and offers is one of the most important, deciding factors for users of dog groomer sites. Therefore, making CTAs easy to find with eye-catching colors and prominent placement helps users get information as fast as possible.”
UGC Makes All the Difference
“Using photos, footage, and user-generated content from your business allows site visitors to envision themselves and their beloved pets interacting with the groomers. Stock imagery is very clean, but adding UGC makes brands feel more approachable.”
Takeaways for Pet Grooming Website Design
- Explain your services and pricing: Pet parents won’t book you if they don’t understand what they’re getting or what it costs. Make your pricing and service menu easy to find, followed immediately by a button that sends customers to your booking page.
- Help customers find their next step with bold CTA buttons: What do you want visitors on this page to do next? Tell them by turning the link into a highly visible button in a color that contrasts your site background. Title buttons with a short, straightforward call to action, like See Prices, Sign Up, or Book Now.
- Use bespoke photos and user-generated content: Pet people are often happy to share photos of their pups or let employees film a grooming session if you ask. Photos and videos that show off your space and a gentle process dogs seem to love can bring your services to life.
Skill Level: Beginner to Intermediate
This site was made with e-commerce site builder Shopify. While Now You’re Clean has some custom features like motion graphics, many pages would be do-able for a committed beginner or intermediate using a template.
Tip 2: Focus on User-Friendliness Like Scenthound
Why It’s Pick of the Litter
- Accessible design reaches more customers.
- Bold branding creates character.
- Testimonials increase brand trustworthiness.
Dog grooming franchise Scenthound creates a memorable brand that’s equal parts playful and professional. A homepage hero video shows pups getting a bath from employees, paired with a headline that positions the brand as a friendly pet expert with a focus on hygiene and health: “Love a Clean, Healthy Dog.”
Combined with smart color choices, readable calls to action that pop, and prominent customer reviews, it all adds up to a web presence that welcomes clients and builds trust in the brand.
How They Did It
The inviting feel of Scenthound’s website comes in part from its user-friendly design. Consider this: 61% of website users are unlikely to return to a website with accessibility issues, and 79% hop to a competitor’s site instead.
Scenthound’s site has advanced accessibility features, but we’re going to highlight one you could implement on your dog grooming website today: readable text and buttons.
Aside from wanting to welcome all your customers, readable CTAs and icons remove barriers between clients and actions you want to encourage (like booking an appointment).
Scenthound also offers site visitors evidence that dog parents love this business. Pet parents can scroll through Google reviews on the homepage, view a pop-up testimonial video that tells a customer story, or watch the “What is Scenthound” video showing customers’ pups getting groomed. It all builds a strong case that your dog will be in good hands.
Tips From a Designer
Sarah appreciates the way Scenthound’s branding works hand-in-hand with technical considerations. Playful icons in professional yet upbeat colors direct the eye to actions Scenthound wants customers to take while also adding to the brand’s personality.
Branding Increases Approachability
“Scenthound has solid branding with a simple combination of primary colors — darker blue and yellow — that breathes trust, health, and happiness into the brand. The use of video in the hero background also makes this site seem very approachable, friendly, and like the best option for your best furry friends.”
Use Tools to Check Accessibility
“Scenthound does an incredible job with accessibility, especially using yellow, which can be tricky for readable color combinations. They balance building a strong brand and allowing for the best accessibility to the greatest number of people. Use tools like Contrast Checker to ensure that your icons and CTAs are easy to read.”
Tools like Contrast Checker (above) test the readability of your icons and buttons. Scenthound’s yellow and dark blue brand colors get a passing grade for accessibility.
Takeaways for Pet Grooming Website Design
- Check your design choices for accessibility: Making your site easy for all to enjoy shows you care about the customer experience. Use free tools to check for readability, and don’t forget that many clients will see your site on their phones! A tool like Hubspot’s Website Grader can check that your site is mobile-friendly.
- Tell the story of your brand with your colors, logo, and messaging: Say you run a luxury dog spa. Sophisticated hues, stylish before-and-after shots, and messaging that emphasizes puppy-pampering services contribute to a glam brand that fits your business.
- Highlight happy customers: A client sharing their positive experience means more than you talking up your own business, so display your best online reviews and star ratings. Need help gathering testimonials? Encourage clients to submit a video review by offering a discount on their next grooming appointment, or holding a pet spa day raffle.
Skill Level: Intermediate to Advanced
Squarespace is a website builder with templates for beginners and advanced options. If you don’t have design experience, replicating Scenthound’s customized layout, polished graphics, and advanced accessibility options might require hiring an agency. But you can take the concepts you see here and still make a sleek Squarespace site with a template.
Tip 3: Lean Into Local Like PawParazzi
Why It’s Pick of the Litter
- Local features create a personalized touch.
- Trust signals increase client confidence.
Richmond Hill groomer and pet store PawParazzi Pet Shop isn’t a nationwide franchise or a mobile groomer — the sole purpose of its website is to draw pet parents from a small geographic area to book grooming appointments in-store or visit store locations.
The website design uses highly local messaging, handy maps, consistent branding, and testimonials to build customer trust online and encourage locals searching for a groomer to book.
How They Did It
This site markets PawParazzi as the trusted local pet shop and groomer by staying highly specific to its community.
Its first tactic is leaning on trust signals, or evidence that clients can trust your business. In a small town where customers may know each other, testimonials mean even more. Google and Facebook reviews combine with customer quotes and headlines to support the brand’s recurring message: we’re beloved in our community.
PawParazzi also drives people searching online for a local groomer to their website with local SEO (search engine optimization). Using geographic search terms like “best [your city] dog groomer” or “[your city]’s favorite pet store”, especially in website headings, lets search engines know exactly what you do and where.
Filling out a Google Business Profile can also help you stand out in local Google searches and Google maps results.
Because PawParazzi uses local SEO and a Google Business Profile, searches for “Richmond Hill dog groomer” (above) bring up a map result with a full profile, including images, services, and contact info.
Tips From a Designer
Sarah notes that PawParazzi’s trust-building and local search tactics are DIY-friendly and achievable for pet grooming businesses without big bucks to spend on marketing.
Design for Local Customers
“If most of your business traffic is local, consider geographically specific keywords and features to draw a local crowd. The Google Maps integration in PawParazzi’s footer cuts out a step in navigation for users looking for an address or heading to the business for pet drop-off.”
Use Trust Signals
“Elements like testimonials help website users feel trust, even if they don’t actually navigate to see the testimonials on the sites where they first appeared. Just by displaying trust signals on their site, PawParazzi can raise click-through rates and conversions.”
Takeaways for Pet Grooming Website Design
- Get into local SEO: We know, “SEO” sounds all technical and scary — it’s really not! A little effort to use relevant local keywords on your pages, fill out your Google Business Profile, sign up for other local business directories, and respond to Google reviews can raise your profile for pet parents near you.
- Show your bonafides: Along with testimonials, showing off credentials like certifications and pet grooming insurance can also put you top of the pack as a reliable professional. For PCI policyholders, it’s as easy as adding your insurance badge to your about page.
Skill Level: Beginner
PawParazzi Pet Shop used WordPress.com, which harnesses the power of the WordPress content management system (CMS). The WordPress CMS allows access to tens of thousands of plug-ins to add features and functionality to your site easily, like Google Maps integrations and SEO (Yoast SEO is popular with beginners).
Tip 4: Highlight the Important Info Like Lucky Dog
Why It’s Pick of the Litter
- Smart information placement guides clients to a purchase.
- Graphics, charts, and cards simplify complex ideas.
Grooming franchise Lucky Dog Mobile Groomers’ website is full of energetic images and thoughtful design.
Getting dog owners the info they need efficiently (and with style) requires understanding where they are on their buying journey. Lucky Dog breaks the booking process down into speed-readable graphics with carefully placed CTA buttons that guide pet parents from research to services to trust building to booking.
How They Did It
Lucky Dog’s website reads like an infographic, moving through the viewer’s research process from one section to the next.
- How does the service work? A 1-2-3 graphic quickly explains how mobile pet grooming works for anyone not familiar with the booking process.
- What do I get and what does it cost? Info cards visually separate the services into three packages and list what comes with each option. A See Prices CTA button right underneath gives you pricing and booking information if you’re ready to buy at this stage.
- Why choose us? If customers still need to be convinced, UGC photos of the company’s van, groomers, and furry clients add a personal touch, while illustrated icons decorate a list of reasons why Lucky Dog is unique to build brand trust.
By the time viewers reach the Frequently Asked Questions and blogs at the end of the page, they have all the information they need to buy.
Tips From a Designer
Sarah loves how site design makes it easy for on-the-go dog parents to quickly scroll through and get all the deets.
Design Reflects on Your Business
“Lucky Dog’s mix of custom illustrations, user-generated content, and warm, friendly orange tones create a welcoming and positive impression. This can be especially important for products aimed at improving the well-being of pets, as it suggests the care and affection you’ll put into your services.”
Make Important Info Visible
“Lucky Dog does a great job of providing critical info on the homepage, including how to book, service packages with a link to pricing, FAQs, links to articles, and more! Listing your services in card format like this also proves effective for skimming readers to get the most critical information fast.”
Takeaways for Pet Grooming Website Design
- Organize your website around the customer journey: What steps does a new customer take from learning about your services, to understanding prices, to trusting you, to buying? Creating a sitemap visualizes a pet parent’s path from “just looking” to booking and ensures that a chain of pages or elements leads them through each step.
- Communicate visually: Consider the balance of imagery to text on your website. Does your reader run up against any clunky walls of words or complex paragraphs? Say it visually by putting the details into an infographic template, bullet-pointing them, or summarizing them on cards.
Skill Level: Intermediate
Lucky Dog’s website is another Squarespace beauty. The site layout itself is simple and do-able — there isn’t even a menu to worry about. You could splurge on a freelance graphic designer to create custom images and illustrations like Lucky Dog to fit your branding.
Tip 5: Make Your Brand Memorable Like Le Paw Spa
Why It’s Pick of the Litter
- Consistent tone, imagery, and messaging creates a brand customers will remember.
- When your service menu is simple, sometimes simple design is the best match.
Florida-based mobile groomers Le Paw Spa engage pet parents with sherbet hues and social media-inspired design. The result is an upbeat, trendy, boutique experience visitors won’t soon forget.
Le Paw Spa’s streamlined six-page website also proves that simplicity can be a feature, not a bug. If your services are straightforward and don’t need additional explanation, there’s no need to complicate the user experience. Cutting straight to the point with edited info keeps clients laser-focused on the need-to-knows.
How They Did It
Le Paw Spa keeps it simple. Vertical scrolling takes you to all the vital info, while a top menu with the brand logo and navigation menu follows site visitors as they scroll to keep the Book Appointment button handy. The menu also offers access to a gallery of client photos, team bios that highlight the groomers’ experience, and a contact form.
Meanwhile, graphics overlays, wavy transitions between sections, shaped photo frames, and a moving See you soon banner all add to this site’s fun and friendly personality. Playfully titled pages (Le Services, Le Team, Le Gallery) that fit the chic, boutique branding add a finishing touch.
Tips From a Designer
Sarah appreciates how this site uses creative design to turn basic resources into a brand that feels consistent from page to page. Even though use of user-generated imagery is low, Le Paw Spa’s tactic of personalizing stock photos is easy to replicate for new groomers still building their UGC gallery.
Personalize Your Pages and Images
“This site incorporates a variety of trendy design elements that help engage the user and provide a holistic brand experience from tone to visuals. Fun sticker usage, minimal emojis to direct the eye, and legible and accessible typography all contribute.
When you’re using stock photos of pets, putting them on branded backgrounds like Le Paw Spa makes them feel personalized, inclusive, and fun.”
Takeaways for Pet Grooming Website Design
- Go all-in on tone. Consider the tone or feeling of your words and images. Le Paw Spa wants trend-adopting, on-the-go customers willing to take a chance on a less traditional service – mobile grooming. Targeting a younger crowd with Insta-worthy gradients and stickers highlights how the brand’s personality (happy, fun, cutting-edge) fits its customer’s values.
- Simple is good. If your service doesn’t require much explanation, straightforward site organization can work in your favor. Focus on ease of use over piles of pages. If you have fewer, longer pages with lots of vertical scrolling (like Le Paw Spa), links higher up on your page that skip to specific sections further down can help site users get around.
Skill Level: Beginner
Le Paw Spa hired a designer, who used Squarespace to create a simple yet effective site full of personality. If you have a good eye for graphic design and are committed to DIYing, this site is straightforward enough that you could tweak an existing template to make something similar.
Next Steps: Dog-Ear These Resources for Later
Once your website is out there strutting its stuff, how can you continue to check and improve its performance for your business?
- Refresh your content regularly. Add new before-and-after photos to your portfolio page, pull new Google reviews into your testimonials, and keep prices and services current. Updating website content regularly tells search engines your site is up to date and ready for visitors while also making the most accurate info available to clients.
- Track whether website changes equal clicks using SEO tools like Google Search Console or Semrush. The number of customer actions you can track is almost endless, so here are 8 important website metrics to track and how to make it happen.
- Consider monitoring keywords your site has picked up over time to determine whether the right customers are finding you. Are the keywords your site is ranking for relevant to your business? If not, try refreshing your page text and headings with keywords related to your business.
- Engage with customers through business social media accounts or a weekly blog post. Regular tips to help pet parents keep dogs comfortable between visits and photos of freshly groomed pups advertise your pet business, cement your expertise as a groomer, and build client relationships.
- Gather inspiration and pet business marketing ideas to try on your own site from brands you admire. If you love Chewy’s newsletters or can’t get over Barkbox’s branding, consider what you can learn from why their design works.
Even the best pet grooming websites didn’t start out perfectly manicured. Web design is a constant process of measuring and adjusting your choices — a little snip here, a little fluff there — to see what works for your customers and your business. Experiment using the basic principles we’ve outlined to create a site that gets tails wagging.
Pet Grooming Website Design FAQs
How can I measure the success of my website?
Conversions (i.e., did someone become your customer) as a result of visiting your website are the ultimate marker of success. Other metrics that can indicate the quality of your site are its traffic, average time per session, pages viewed per session, backlinks, form submissions, subscriptions, and so on.
What is the best way to handle pet grooming appointments online?
Groomers who want to handle booking manually can use a website contact form or contact page, but automating appointments with booking software is a time-saving alternative. Software integrations like Petsked and Time to Pet can link to your site through a CTA button and let you collect and manage your appointments through your account.
How can I make my website mobile-friendly?
Make your website mobile-friendly by:
- Avoiding large files and images that can slow site and page load-speed down
- Having easy-to-find and follow navigation
- Using short paragraphs and bullets, headings, and callouts to improve mobile reader experience (RX)
- Designing in a mobile-first environment or having a version of the website that loads when the site is accessed from a mobile device
What are the best practices for website security and online payments?
Choosing a secure, reputable web host and a payment gateway with good security practices can keep clients’ personal data safe. Other important ecommerce security practices include conducting regular malware scans, using strong passwords, using HTTPS (an SSL certificate), staying up to date on your software, and carrying cyber liability insurance.
