Building a pet food business is hard work. Between the planning, licenses, and formulations, you have a lot to manage.
While your customers may not see all of the time and effort you put into creating nutritious and delicious pet food and treats, there is one thing they can’t miss: your business name.
Naming your business might sound easy, but there may be more to it than you think. Your best options as far as names for pet food businesses need to reflect your brand, set you apart from the competition, support your business plan, and leave a memorable impression on customers.
Pro Tip: If you want to expand your pet care business into selling food and treats, check your insurance. Pet care insurance covers services like dog walking and grooming but does not cover selling homemade pet food. Check out our partners over at Food Liability Insurance Program (FLIP) for A+ rated pet food manufacturing insurance.
Tips for Brainstorming Pet Food Brand Name Ideas
Coming up with a stellar name when starting a pet food business requires a smart, intentional strategy. Try these four tips as you develop your list of top business name candidates.
1. Define Your Brand
The name you choose represents your brand identity — the personality you want customers to associate with you and your business. This might seem simple, but it’s a surprisingly complex and nuanced part of developing your business plan.
To begin, jot down a few adjectives that define your business by answering these questions:
- Do you want customers to perceive your operation as lighthearted? Serious? Trustworthy? Friendly? Innovative?
- How do you want customers to feel when they interact with you and your business?
- How would you want them to describe you to a friend?
Nailing down the brand identity you want sends you in the right direction when selecting a dog food business name, allowing you to visualize how your name represents those elements. For example, a cutting-edge and sophisticated brand will have a much different vibe compared to one that’s traditional or quirky.
2. Understand the Market
Like any other young business, a new pet care businesses can fail without a solid plan and research. So enter this endeavor with your eyes wide open! Your client base and competition are two of the most critical factors to consider when building and naming your business.
If you plan to sell locally, gather basic data about the potential customers in your town:
- Ask friends and loved ones what they look for in their pets’ food products.
- Cast a wider net by posting a social media poll in local groups.
- Selling online? Check Google Trends to gauge interest and browse Reddit to see what consumers have to say.
To evaluate your competition, check with local pet stores to see which edible items sell the best in your area, and look closely at the names and branding for those foods and treats. You can also visit sites like Chewy to find info on a wide range of pet food brands.
You can use this data on your customers and competition to find a business name that will appeal to your target audience and help your brand stand out. This info also allows you to make an educated decision about how you stack up to other pet food brands and which names attract the most attention.
3. Choose Keywords
Just like you came up with some key adjectives to describe your business, let’s apply a similar concept to your products. Consider what types of pets you cater to, what needs your food or pet treats fulfill, and the ingredients you use.
Make a list of these keywords to help guide your naming process. Here are some terms to inspire your brainstorming:
- Dog
- Cat
- Puppy
- Kitten
- All-natural
- Organic
- Homemade
- Tasty
- Healthy
- Well-balanced
- Grain-free
- Chicken
- Beef
- Venison
- Lamb
- Turkey
- Salmon
Keywords help you build a clear idea of what your pet food name needs to tell consumers. For instance, if you only sell dog food, you don’t want to mislead a customer into thinking you sell products for their kitten. Or, if a pet parent needs food for their Norwegian Elkhound who’s allergic to wheat, “grain-free” can be a major selling point.
Keywords also make your business more searchable online, allowing customers to easily find your products. Try a free keyword generator to help you turn your brainstorm session into a search-friendly business name.
4. Try a Name Generator
If you find yourself struggling to come up with ideas, try using an AI-powered business name generator to help get those gears turning. Just plug in a few of the keywords you came up with and see what comes up.
While you might not find “the one” through a name generator, you will get a list of ideas to spark your creativity as you develop your own unique pet food business name. Think of it as a jumping-off place rather than a last resort.
Cat and Dog Food Name Ideas
Choosing the right name for your pet food business can feel like a huge responsibility. After all, you have to show customers who you are, what you sell, and why it matters in just a few little words!
But you can still have some fun choosing your business name — it’s an opportunity to get creative and bring your brand to life. We’ve compiled a list of 123 personality-packed pet food name ideas in a variety of categories to help you find the purr-fect fit for your business.
Focus on Health and Wellness
Every pet owner wants the very best for their fur babies. An emphasis on health and science-based formulation is an attractive selling point for many consumers.
Real-World Examples
- Purina Beneful
- Hill’s Science Diet
- Wellness
Healthy Pet Food Name Examples
- Balanced Bowls
- WellPet Provisions
- NutriTail
- Healthy Hound Co.
- PurePaw Kitchen
- Holistic Tails
- Fur Thrive
- Wellness Whiskers
- PetraVita
- NutriVet Naturals
- Paw Life Science
- TailRx
- Canine Core Nutrition
- Fetch Fuel
- PowerPaws Nutrition
- MyPet Wellness
Highlight Natural and Organic Ingredients
Many consumers are striving to eat cleaner, and they’re doing the same for their pets. This often means they look for natural, organic, and raw ingredients to fulfill their companions’ dietary needs.
Real-World Examples
- Nature’s Recipe
- Freshpet
- Blue Buffalo
Natural Pet Food Name Examples
- Pawganic
- Green Tails
- EarthBites
- Vital Paws Nutrition
- EcoPaw Pantry
- Clean Bowl Co.
- Sustainable Snouts
- Green Paw Wellness
- Single-Source Snouts
- Pure & Simple Pet Food
- Raw Essentials
- Elemental Eats
- Whisker’s Whole Foods
- Clearly Natural Pet Food
- Simply Wholesome
- PurePaw Provisions
- Naked Bowl Co.
- Wild Origins
- Instinctive Eats
- Raw Roots Nutrition
- Whole Prey Pantry
Make it Playful
Just about any pet parent will tell you that a sense of humor is a must when you care for animals! Embrace the silliness by choosing a punny or playful name for your business.
Real-World Examples
- Friskies
- Purina Puppy Chow
- Rachael Ray Nutrish
Fun Pet Food Name Examples
- Bone Appétit
- Pawfect Bites
- Mutt Meals
- Whisker Lickin’ Good
- Bark-ery Delights
- Tail Wagger Treats
- Chow Hound Kitchen
- Nom Nom Naturals
- Fido’s Feast
- Whisker Wonderland
- Buster’s Bowl
- Fluffy’s Food Co.
- Chew Crew
- Nibble & Gnaw
- Slurp & Sniff
- Woof & Whisker Eats
- Yap & Snack
- Tailspin Treats
- Happy Tails Kitchen
- Tummy Tickles Pet Food
Emphasize Homemade Food
Nothing beats a home-cooked meal. Show customers how much love and care goes into your food and treats with a name that conveys warmth and wholesomeness.
Real-World Examples
- Fromm Family Pet Food
- The Farmer’s Dog
- True Acre Foods
Wholesome Pet Food Name Examples
- Your Pet’s Pantry
- Farm to Fido
- Harvest Hound
- Farmstead Fido
- Field & Fur Feasts
- Barnyard Bowls
- Paw & Harvest
- Homemade Hound Meals
- Grandma’s Pet Pantry
- Kindred Tails
- From Our Kitchen to Yours
- Heart & Bowl
- Farmhouse Feasts
- Pasture Paws Pantry
- Simply Snouts
- Whole Paw Provisions
- Purely Paws Pantry
- Naturally Wholesome Bites
- Down-to-Earth Bowls
- Homestead Hound
- The Pup’s Pantry
- Sunday Supper Pet Foods
- Homestyle Whiskers
- Country Tail Kitchen
- Lisa’s Backyard Bites
Go Gourmet
Pets are the kings and queens of the house, so why not give them the royal treatment at mealtimes? A luxe pet food name creates a sense of sophistication and exclusivity for your brand.
Real-World Examples
- Solid Gold
- Fancy Feast
- Pedigree
Luxury Pet Food Name Examples
- Gourmet Paws Pantry
- Savory Snouts
- Epicurean Tails
- Culinary Canines
- Whisker Delights
- Paw Crafted Provisions
- Artisan Bowls
- Hearth & Tail
- Small Batch Snouts
- Handcrafted Hound Meals
- Paw Gourmet Kitchen
- Tailored Tastes
- The Luxe Bowl
- Fur Seasons Cuisine
- Gilded Paw Pantry
- Chef’s Choice Pet Cuisine
- Couture Kibble
- Haute Pup Cuisine
- Canine Connoisseur
- Worldly Whiskers
Showcase Lifestyle and Specialty Formulas
Just like humans, some pets require special foods to meet their dietary, health, or lifestyle needs. Show customers what makes your food special by calling it out in your brand’s name.
Real-World Examples
- Taste of the Wild
- Orijen
- Purina One True Instinct
Unique Pet Food Name Examples
- Primal Paws
- Field & Fur
- Trail Tails Kitchen
- Run & Chew
- Adventure Bites
- Tailored Tails
- Grain-Free Gourmet
- Sensitive Snouts Kitchen
- Purrfect Probiotics
- Allergy-Friendly Bowls
- PurePaw Formulas
- Venison & Veggie Co.
- Tailored Nutrition
- Delicate Snouts Co.
- Joint & Bone Bowls
- GutHealth Provisions
- Purrfect Kidney Care
- Endurance Eats
- Active Tail Formulas
- Fetch Fuel Diets
- High Energy Paws
Time to Cook Up Some Dog Food Brand Name Ideas
Your business name says a lot about you, so make it count! Just a few words speak volumes about who you are, what your business does, and how your products can support pets. The right name should communicate this to customers, grabbing their attention and making them want to learn more.
